After the Second World War the fashion designer Giuliana Coen Camerino began her professional career, transforming a room in her Venetian home into a laboratory and starting production. Success was immediate. All that was needed was to find a label. Giuliana thought of a name for her daughter Roberta. She adopts her husband’s surname, Camerino. And to make it all fabulous, she added an aristocratic “di”.
This is how “Roberta di Camerino” was born, a Venetian griffe that, since the 50s, would have made history, style, and school in fashion. Future 80s brands such as Trussardi and Ferrè would work in the Venetian fashion house. And with her friend Salvatore Ferragamo, she created the ancestor of the total look. With success also multiply imitations. In tears, Giuliana seeks comfort from her friend Coco Chanel who reassures her: «It’s proof that you’re worth. Cry, when they won’t copy you anymore». In fact, imitation is a tribute that mediocrity pays to talent.
A few years ago, the “Roberta Camerino” brand returned to Venice with a very special atelier. It is located in the spaces of the ancient Palazzo Loredan Grifalconi in the Cannaregio district, where at the time of the Republic of Venice there was the “Curami” warehouse, and where at the beginning of the 1950s the first Roberta di Camerino bag factory was born.
In addition to the current proposals of the new brand, in the new “Roberta Camerino” atelier at Palazzo Loredan Grifalconi some “historical pieces” of the brand are exposed. Trompe l’oeil dresses, fabrics, ideas that from the “Neiman Marcus Award” to the Oscars, to the many awards that have studded the life of this famous griffe, have brought “Roberta di Camerino” to the highest peaks of success.
Location: Loredan Grifalconi Palace, Venice
